NEWS ALERT
Odien to acquire FIRO-tour
Prague, March 3, 2010 - Odien and FIRO-tour a.s. ("Firo") announced today that an
agreement was signed between the companies, which foresees Odien acquiring a 100%
equity stake in Firo from Mr. Roman Fisek. Odien´s investment is subject to satisfactory
due diligence and other conditions precedent.
Odien is the majority shareholder of Cedok a.s. ("Cedok"), the oldest and largest
travel corporation in the Czech Republic which is celebrating its 90 year anniversary
this year. Cedok is 50% shareholder of ESO travel and has a subsidiary in Turkey,
Ahoy Turizm, which is a full-service travel company. Both Cedok and Firo will continue
to operate as independent companies and use their respective brands. Mr. Roman Fisek
will continue as a General Manager of Firo. The consolidated revenues of Odien’s
Travel Group companies based on 2008 figures would exceed CZK 6 billion (USD 315
million).
"As an established brand with a loyal customer base complementary to Cedok’s, Firo
is a good fit in light of our strategic expansion plans in the travel sector." said
Mr. Michael Saran the Managing Partner of Odien.
"Odien’s expansion strategy, regional presence, and financial strength will provide
significant benefits to Firo and its customers and allow the company to expand further
and reinforce Firo’s brand in the market." said Mr. Roman Fisek.
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